welcome

Thanks for stopping by!

For almost two years now, I’ve been working on a new team at Wayfair to stand-up & scale physical retail stores. Taking the brand from a blank page, through the conceptual phase, to the physical build-out has been such a unique opportunity. From the high-level store layout (which product categories sit adjacent to which) to the tiny details (the design of the peg which holds the shelves) & everything in-between, it has been the most exhaustive & most rewarding work of my career. We are less than three months out from opening the first 150,000 square-foot Wayfair store just outside of Chicago & I am excited to share this new store experience with you!

I’ll obviously be updating the portfolio here when that happens, but until then, enjoy perusing some of my earlier hits.

Enjoy!

Ian