https://www.ianbeers.com/contact daily 0.75 2021-02-28 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg contact https://www.ianbeers.com/about daily 0.75 2026-07-14 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg about https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/79fa5e2a-ea1b-428b-abdb-e19bfc248826/REFINE+Bed+Beacon+Summer.jpg https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/2e5e7c06-8f5a-4cdb-9ea0-f7c14903b3b9/H%26H+Launch.jpg https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/388dd1f6-5d1d-4a38-9198-a043896844d2/ian+beers+2026+profile+pic.jpg about - about Ian Beers is an accomplished leader, coach, and mentor with a career focused on aspirational brand-building. Fueled by curiosity, creativity, and turning bold ideas into actionable plans, he’s a thought-leader, change-agent, and advocate of in-store experiences as both an author of strategy and an illustrator of concepts. Beers’ experience spans apparel and home categories at specialty and big-box retailers. Throughout his career, Beers has worked for retail mega-brands including EXPRESS, J.Crew, Target, and Wayfair. As an independent artist, his design portfolio includes branding work for the non-profit Junior Achievement of Greater Cleveland, the run club Front Runners NEO, and the feminist theatre collective Whisper to a Scream. His photography also is featured on the packaging for Columbus, Ohio-based Elevator Brewing Company's 380 Left Coast IPA. Now a resident a Boston, he has become a lighthouse enthusiast and enjoys road trips along the Maine coast with his dog, Maxwell. Beers holds a Bachelor of Science in Communication from Ohio University's School of Media Arts & Studies. https://www.ianbeers.com/home-1 daily 1.0 2026-07-15 https://www.ianbeers.com/portfolio-1 daily 0.75 2026-07-15 https://www.ianbeers.com/portfolio-1/express monthly 0.5 2024-07-21 https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614649829808-JDPA9MBAHHJGT82Y47O6/expmdenim2.jpg portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650040321-H5G6EGEOF52ZFUZKMCG6/WrunwayHZ.gif portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650321697-J4Y6GV9595SO1D3JX6CD/IMG_8295.JPG portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650496206-7MJGOOKGPPE3LV1HU5YE/DGhotzone.gif portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614649829811-3MPUEINAMAJHCS799XL2/expmdenim.jpg portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650251026-0CTD0SBEWYBE9YWIWJO5/OriginalFullResolutionImage-2.jpg portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650321731-1KUQWSRPNJ3CLVNJIWJL/IMG_8287.JPG portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650496340-474EBCEDABDYNYHBWHTN/IMG_9329.JPG portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614649829818-OW63TZBWPNNFEU48WGHD/expm1mx.jpg portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650040454-Q92OTDM8FXZXSSA86U56/Wdresses.gif portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650497236-EZUZ8E63Q9YNZ84CLWR3/IMG_0674.jpg portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614649829775-4ZMW4OHCVBBK01DKD8AH/expcashwrap.jpg portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650501372-NTRGBX1TR45QCMHTT5Y1/Wdenim.gif portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614649829855-OBJML5KR6DHM7VEVIHKY/expmties.jpg portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650122328-FAWMBCRPBY8DOYNENQ8K/OriginalFullResolutionImage-3.jpg portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650501096-H7NE8H8M36U0V8Y77YLG/IMG_3801.JPG portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614649829851-X7RXPZ74MLY79SB89DAK/IMG_0148.JPG portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650497225-ZCNE5HQ5Y621DGDQE983/IMG_0683.JPG portfolio - express // apparel https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614650745735-ECN1QEM3C54VTIYDX6IT/OriginalFullResolutionImage-1.jpg portfolio - 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express // apparel https://www.ianbeers.com/portfolio-1/targethearthandhand monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614806669347-ISXVO2GW8H6E8PYQAM48/C3B+2019+H%26H+Sketch+Overview.png portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614806680605-R4UNAZ5SHJGJ8QAOOSJ5/C3B+2019+H%26H+Overview.jpg portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614806667942-IHXC7K4CJEOAR4YBBICX/C5+2019+H%26H+Overview.png portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614806680409-O0LXF6J3FRZ93BHM79JH/C5+2019+H%26H+Overview.jpg portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614806672117-L0OVYL0HFU7GYT5EAP6G/C6+2019+H%26H+Overview.png portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614806673886-BPNXZLR04MWJXARA61ZT/C6+2019+H%26H+Overview+B.jpg portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614805920645-Q25ZSTM80HR2CJLGBTNN/C5+2020+H%26H+Overview.png portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614805977220-JT2MIO83TFCVW8MQ8FOB/C5+2020+H%26H+Overview-1.png portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614805782091-KVDUJCCRYJT7J4VVGVFL/C6+2020+H%26H+Overview.png portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614805816412-JS7JCNOT79GLC9V3ENAE/C6+2020+H%26H+Overview.jpg portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614807693691-IM8PIYKUMBGJAS9LTLPH/H%2526H%2BVersions.jpg portfolio - target // hearth & hand - strategy by store prototype Here is the glance at my plan for the expansion of the brand across the various store prototypes. After several years of strong sales, in 2019 we started to discuss expanding Hearth & Hand’s in-store footprint, which would allow us to introduce new categories (bedding, rugs, accent furniture). This zone-map captures how the updates by-season layer into each prototype across 2020 and 2021. Below is my initial concept, the reality, & the video of it all in motion: https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614808814319-SQZGVPETNYCSCC11KOSC/C3+2020+H%26H+overview.png portfolio - target // hearth & hand https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614808857754-96K87WXZ9L83FC5HVAO5/C2+2020+H%26H+Overview.png portfolio - target // hearth & hand https://www.ianbeers.com/portfolio-1/targethomeinnovation monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614814989709-RZVWUST5VG5IVLB7BSAM/C3+fauxtanical+furniture+combo.png portfolio - target // home innovation https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614815112523-IK6E8Q7AI1E2YC8H65VT/C3%2B2019%2BHI%2Bside%2Boverview.jpg portfolio - target // home innovation https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614814988620-JZNXQKHY6P747O9NTBT6/C1+2020+Home+Innovation+Overview.png portfolio - 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target // home innovation https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614814478349-6I3GWJTK68KNAR1P91AO/C6+2019+HI+Overview+2.jpg portfolio - target // home innovation https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614814790909-LDRYDPZVDSNPYWRLYGXE/C5+2020+Home+Innovation+Option+2.png portfolio - target // home innovation https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614814735470-F1IYBJCAQZD5ZI9RBNAU/C5+2020+HI+Overview.jpg portfolio - target // home innovation https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614814650809-EKWGDRSX9GCBN0FMQKYO/C6+2020+HI+Overview.png portfolio - target // home innovation https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614814616900-2TK4Y2E5A0W8X0QHE6T3/C6+2020+HI+Overview.jpg portfolio - target // home innovation https://www.ianbeers.com/portfolio-1/artanddesign monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/7e91794e-dbc8-44f6-839d-ce90ce670064/teelandingpage.jpg portfolio - 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ian beers art + design // product design https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/300fea37-bd9f-4129-95b9-f62941d22b44/walletpenpp.jpg portfolio - ian beers art + design // product design https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1620000132217-VZT13M4VNXV2GP2WYT82/apparellandingpage.jpg portfolio - ian beers art + design // product design - apparel original art screen-printed on unisex American Apparel t-shirts https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1620001196897-JZJJP8C4OCPETLGXIOXU/accessorieslandingpage.jpg portfolio - ian beers art + design // product design - accessories original art printed on Tyvek, glassware, and ceramic https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1620001762425-TZEFWMS2PNEXEQMU2GC8/artlandingpage.jpg portfolio - ian beers art + design // product design - art original art printed on canvas and Polypropylene https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/c1e9b1fa-aae0-4c48-a2b8-dbb07866d773/Elevator+Brewing+Co+Combo.png portfolio - ian beers art + design // product design - just for fun sometimes they find you - like Elevator Brewing Company did when redesigning their packaging! one of my Instagram images became the label for 380 Left Coast IPA in 2016: https://www.ianbeers.com/portfolio-1/targetdesignpartnerships monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624118180738-TJ2B4FIMYWVE3G975NIB/T+Concept.jpg portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624119081798-WQINZ5VLEI7PKFTM0N6X/Model+T+In+Store+B.jpg portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624119298651-7P1EB3GHM3HV7A5307V1/Boo+Curiosity+Shop.png portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624121880152-25J6YOMCDJQJDNOE31RW/IMG_2721.jpg portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624120572866-YCI53VNF0LXS63XZJ2SN/C3+2021+HI+Option+4.png portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624120645633-X74NLFVJYQA8DQI1SWFR/image001.jpg portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624121255462-WX4NHN0F5MWMOF7JM2JH/C3+2021+HI+Alternative+CB1.png portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624121288909-Q937X706M2LLGGCOZSTK/Unknown-2.png portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624123103306-QVZO3B8YQFF4Z89FQZQH/C4+2021+Bungalow+Shop+Overview.png portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624123153181-RWJJ3UP6I9EN2TJ0V5PN/Unknown.jpeg portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624122642359-WCCDH53E7PXUVXQSP0WG/C4+2021+Bungalow+in+CB1.png portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1624122620727-MKNAKYZE1U8J8L1TKQL6/IMG_2845.jpg portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/54d7a4d9-6857-4ce7-80a1-b0f57b20b585/C5+2021+Bookworm+2+VIA+Overview.png portfolio - target // design partnerships https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/e778104d-342c-4567-b462-5ba0d238ffa8/IMG_3863.jpg portfolio - target // design partnerships https://www.ianbeers.com/portfolio-1/targetexperiencereinvents monthly 0.5 2024-07-21 https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614563726619-VVLWV1XGK2YYJ9VYDR0D/Bedding+Reinvent+Map+1.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/bbeeb885-d7c8-423a-9a75-497a8cd8f597/Bedding+Reinvent+Cocoon+Shop.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1641157384467-Q1C3D5N5WWYOGTPHRZ7B/Bedding%2BReinvent%2BOverview%2Bw%2BMannequin.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/df5b0e5e-73a9-46fb-99ef-fcc9ded8b6ed/Furniture+Reinvent+sketch+showroom.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/9c5d25be-f950-446c-ac72-998b824360dc/Furniture+Reinvent+Overview+Edit.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/b97fcdc0-da4a-4acb-89c4-e175136b0b65/Kitchen+Sketch+Dinnerware+Fixture.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/cf877164-99de-4b68-a65b-48285b4718bb/Kitchen+Corner+Overview+Edit.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/b61226c8-09c7-4ce4-a165-a2f083d45a15/IMG_3706.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1641170301725-RS8UWDNLKF03AVDT1CO1/IMG_3702.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1641172352768-90ZCT86LSAF8WTSHRLT5/IMG_3690.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614563635952-891ZD8WWF556CHQJSZFJ/Bedding+Reinvent+Concept+3.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/ab6a5d2f-5e0a-4c4e-9984-ce876a4dcb04/Bedding+Reinvent+Cocoon+Back+12.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/ce110884-e1fd-4a07-bb5d-7cb6813ffe89/Bedding+Reinvent+Bed.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/78671647-26a4-4ebc-afcb-0f1eb8dded21/Furniture+Reinvent+sketch+swatches+by+brand.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1641159119544-K3TUYAGS7KFSKOS8894Q/Furniture%2BReinvent%2BEdina.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/97b1692b-ed36-4bd7-9019-05d84f7eded8/Kitchen+Sketch+Focal+Wall+2.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/40c94811-cc4d-4d03-ad4a-66ddfca16235/Kitchen+Table+Overview+Edit.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/63e57869-c1c5-4d67-8d85-15ddae9a77b3/Bedding+Reinvent+Lead.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1641171109802-VN0LG9BXEZR7Q4BF1IE4/Furniture%2BReinvent%2BOverview.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1641172329557-S3DEOTGO2BEY0UEDRK8J/Kitchen%2BCorner%2BOverview%2BEdit.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614563747434-5HJTXNQ0KPQ0FACTTV1H/Bedding+Reinvent+Map+2.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1641157285033-WC4OZ7VFN2XIQXXM0UDD/Bedding%2BReinvent%2BCU.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/342291b9-0a2a-492b-8c75-96b412d2aab3/Furniture+Reinvent+sketch+stage.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1641159164682-R245IWFYDMTW2S4BSU39/Furniture%2BReinvent%2BCU.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/adb2fe43-40be-472f-a714-86933db447ee/Kitchen+Sketch+Focal+wall.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/bb8411eb-0afb-44ea-a7af-c6141db8da18/Kitchen+Corner+Focal+Wall+Edited.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614563677178-ZIUHEAAU2CPYU6SKZZYQ/Bedding+Reinvent+Concept+1+Front.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/cb9eadab-a1be-4388-bbaa-86e16d003ae0/Bedding+Reinvent+NonBed.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1641159219695-TBUEWHVBNPA30ZL7RLRN/Furniture%2BReinvent%2BEdina.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/0c1decda-a5eb-4f14-8e5c-443f30d2a56a/Kitchen+Sketch+MBD.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/2fcb7224-ddae-4a23-8b27-229ca5f217df/Kitchen+Focal+Wall+Edit.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/3039fabd-a794-44c8-8b18-75ac4d2064d2/Bedding+Reinvent+Concept+1+Back.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/2546837a-bd01-444a-a4ed-53f1daa1fc23/Furniture+Reinvent+Overview.jpeg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/da29bf38-ecb1-4e12-bf65-9973b2a86c32/Kitchen+Sketch+DDF.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/f719458e-5b55-40ba-a5f4-dc7b413d6db3/Kitchen+Reinvent+C4+2018+Overview+Edit.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614563764205-EE1DKTUU4IJW83IEKIW5/Bedding+Reinvent+Map+4.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/3226557b-f01b-4567-9e5b-8a4ae8327d27/Furniture+Reinvent+Alternative+Chair+Wall.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/1614563707879-2VXZDBD567V7NWP9RQS5/Bedding+Reinvent+Concept+2.png portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/54c524f6-5991-4b05-b532-0be88228a74a/Bedding+Reinvent+Lead.jpg portfolio - target // experience reinvents - bedding reinvent Bedding Reinvent was a proof-of-concept which amplified Target’s owned brand bedding collections. We leveraged the space to speak to sleep as a cornerstone of well-being. Casaluna was a new brand launching in tandem with this project, so we anchored the overall experience to a Casaluna brand shop - integrating greenery and fragrance into the bedding space. We created new fixtures, lowered shelving for better sight-lines across the floor-pad, integrated wood elements throughout, and merchandised the entire space by-brand, allowing the guest to shop by aesthetic. Here is a look at how I approached the project. https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/72a797db-f0e3-4003-961e-094d7abcb921/Furniture+Reinvent+Overview.jpg portfolio - target // experience reinvents - furniture reinvent Furniture Reinvent was a proof-of-concept which amplified Target’s owned brand furniture portfolio while extending the aisle; integrating the in-store experience with the digital experience. An interactive touch-screen and QR codes integrated within style vignettes drove shoppers to purchase on the app. We anchored the in-store experience to vignettes - a Threshold dining room and a Project 62 living room - flanked with grab-and-go furniture, while a chair wall created a destination at the back of the floor-pad. Here is a look at how I approached the project. https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/b92e4463-0cd3-4a0e-8f4d-8dba030006c7/Furniture+Reinvent+Map+and+Overview.jpg portfolio - target // experience reinvents https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/ecfd3fbb-4f35-4710-8cb0-c6bef6ea620c/Kitchen+Corner+Overview+Edit.jpg portfolio - target // experience reinvents - kitchen reinvent Kitchen Reinvent was a new experience for Target’s Next-Generation stores and was integrated into the remodel program between 2017 and 2018. This created a completely new shopping experience by re-positioning kitchen to a physical corner of the store. New fixtures, better sight-lines, and a focal wall at the back of the floor-pad allowed us to lean into curated story-telling throughout. One of our objectives for this project was to utilize the credibility of national brands to enhance Target’s owned brands in this space. Although the company shifted the remodel strategy in 2019 - ending Kitchen Reinvent - the experience still exists in over 130 stores. Here is a look at our initial set and some of my work associated with the project. https://www.ianbeers.com/portfolio-1/wayfair monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/78a1ba9b-2998-478d-a2a9-25258d9d8b8c/IMG_4048.jpeg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/36be95d8-98e0-4cf2-88ff-976407758443/Market+Square+Revised+Overview+B.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/5f183e49-1286-4682-b729-ba199e6bcdc5/Wayfair+Willmette+Store+232669.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/cfda3199-6240-40b8-b0db-cf1094ea45af/IMG_7495.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/4191d176-4827-4b2c-b5e2-7f0d08ffb7f1/Market+Square+Revised+Toss+Pillow+Wall.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/f72c9502-b930-4124-9acc-9a6c1eb9e4b6/Wayfair+Willmette+Store32465_final.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/7456aba1-ef09-4e73-91d5-12eea518e966/Stem+Shop+Option+2+Overview+2.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/4506b988-cf1d-4cdc-bbc0-3b3c4f2eb561/IMG_7470.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/50611e23-2094-4c26-a9eb-52201aa8d52e/Wayfair+Willmette+Store+232700.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/b157f71e-7f73-4142-a088-31a7ccce9fe6/Stem+Shop+Option+1+Overview+2.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/57f9fdee-246b-415e-be33-19f0ef9c050e/IMG_7475.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/e631d528-4baf-400d-b1e9-239ddd7f91f3/Wayfair+Willmette+Store+232719.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/8d1a1738-cbc3-41a3-8633-087bc0921f6f/stem+fixture+exploration+9.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/3bec6a4d-d128-4836-bb4b-c8d2318e0cf0/IMG_7464.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/26f4979b-85e9-427e-ac6b-87ccb3d95e3a/IMG_8577.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/c6a9a5fc-3ac8-417e-9b52-bc33885bece7/KOP+Market+Square+Greenhouse.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/67d4c443-8498-4434-be65-25b70d5c7586/IMG_4140.jpeg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/49c90790-6588-4c5c-aba9-10352f1162e5/IMG_8432.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/8dead731-3c84-4b83-9501-5ae6eca74a71/the+gallery+option+4+overview.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/a656b5a3-248a-4443-a3f0-53013bad082f/Planters+Overview+324+Revision.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/ff7d1814-d9c1-428f-8453-87405bb1dfa6/Wayfair+Willmette+Store+232979.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/89056668-4acc-49af-91a6-322cc827441b/the+gallery+option+3+overview.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/778fbcb7-de89-40d0-ad37-01c255b0098b/IMG_4090.jpeg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/ad4120d8-822e-4dbe-8f04-9989c748cd92/IMG_8293.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/8f8239ef-283a-48e5-a06d-12a4bec7ba49/the+gallery+option+1+overview.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/26e4177f-57c3-4c09-ad97-c6f8cfba234d/art+gallery+overview+reset.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/81b4abf8-ee15-41dc-ad5c-8da9bd90cbf5/IMG_3266.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/28675d08-9fbd-483b-9350-9e7e7294e817/Market+Square+Gallery+Left+Wall+Interior.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/5ff0c336-153e-4ef9-995e-7b0648c44158/IMG_4105.jpeg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/0da83904-0899-42f5-8283-2a1b65f646cd/IMG_8510.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/6873182a-a58c-45ab-abfd-f3aedb6536ab/Market+Square+Gallery+Right+Wall+Interior.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/886cfa9a-fdfa-4e45-bd5e-77dba9a9a076/IMG_4106.jpeg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/fadb7332-7e4a-4df7-b533-1d0fa875955f/Wayfair+Willmette+Store32401_final.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/a3bb7e44-eee7-4e9e-a6c4-2ad6b0ccdd3b/IMG_4123.jpeg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/458c55ce-b74b-4849-a3ae-8ddca7167d02/Cookware+Fixture+Accessory.png portfolio - 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wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/c25405e4-9789-44c5-9b6a-2564c8399b55/IMG_4195.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/ec39804a-f502-4794-b45e-a660b5c8f6b7/Tabletop+ReFine+Brand+Beacon.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/47a154cc-76c9-48fa-834e-47e3fcaf6edc/IMG_7412.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/b4c32ecd-3a45-4dc4-b0f1-eb563264a4a9/IMG_8298.jpg portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/d9c328d8-de63-4d74-b5be-64ad39402b4e/Bed+%26+Bath+Brand+Beacons.png portfolio - wayfair // standing-up stores https://images.squarespace-cdn.com/content/v1/60383e25fccfd614603123e5/670fa13c-443c-4334-bdc5-0651e6f6f95b/IMG_7536.jpg portfolio - 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